OUR STORY
WHO ARE WE
Milton-Lloyd is a London-based, family-owned business with over 50 years of experience and passion for creating luxury fragrances at affordable prices.
50 years of experience
Milton-Lloyd is a London-based, family-owned fragrance house. Crafting fine perfumes with the world's leading perfumers since 1975.`
1970 - 1990
Our story begins
Founded in 1975, Milton-Lloyd’s journey began by leveraging our deep industry expertise to represent and distribute fragrances for other companies in global markets. This success soon evolved into creating bespoke collections for partners—most notably the Kashmir and Hawaii scents for UTC, which remain best-sellers today, as well as securing the prestigious Playboy license. As our distribution expanded across the Middle East, Asia, West Africa, and Europe, we earned a reputation for delivering exceptional quality at affordable prices. Today, that legacy continues through our own trusted brands, such as Bondage, America, and MLC, as we maintain a strong, well-respected presence in the UK and throughout the international perfumery industry.
2000 - 2010
Colour Me & Perfumer's Choice launch
The launch of Colour Me marked a revolutionary shift for Milton-Lloyd, serving as our first Eau de Parfum collection and making fine fragrance more accessible than ever. While previous brands had found success in specific regions, Colour Me was a unanimous global hit, allowing us to expand from traditional wholesale into modern retail across the Middle East and beyond. This momentum continued as decades of organic, word-of-mouth growth transitioned into the digital age; through the internet, social media, and Amazon, our customers became powerful online ambassadors. This era also saw the prestigious launch of the award-winning Perfumer’s Choice collection, which defined a new level of luxury for the brand and became the best-selling fragrance on Amazon UK.
2020
Launch of Essentials
This outstanding collection is the distilled excellence of everything we have learned over the last 50 years. It represents unrivalled value, with exceptional quality at incredibly low prices. Our Story Continues…
Our Essence
Luxury perfumes without luxury prices has always been at the heart of everything we do.
Our values
Affordable Prices
We believe luxury is inclusive and that’s why we have made the world of fine fragrance accessible to all.
We care about the planet
We truly respect our responsibility to protect the environment as well as create a sustainable approach to our production
Made In England
Since 1975, Milton-Lloyd’s offices have been based in South London. We manufacture all of our fragrances in the UK.
Our Essense
Luxury perfumes without luxury prices has always been at the heart of everything we do. We work with the world’s leading perfumers to ensure the highest perfumery quality and creativity, whilst maintaining beautifully simple packaging. Our marketing strategy is simple: We rely on exceeding our customer’s expectation to ensure that it is our genuine customers advertising our fragrances rather than celebrity endorsements or paid advertising. This is how we create luxury for less.